by Stephen Garner

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For the first time ever Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, Saks Off 5th and Neiman Marcus have aligned with to bring discount offers for one of the newest online shopping days in North America, Singles Day: November 11, 2015.

Singles Day was created in the early 1990s by students who were frustrated by the cultural pressure in China to find a long-term relationship and has evolved into a reason for Chinese (and now American) consumers to purchase goods online on November 11.

“We are not only serving up some of the best deals of the year on 11/11 for luxury brand shoppers,” said co-founder Jennifer Wang. “But these department stores are excited to partake in the traffic we can generate for them. On November 10th at midnight, we will unveil an incredible list of promotions. Many of the brands offers are steeper discounts than their own Black Friday deals.”