On Tuesday, December 8, Movado hosted the Turn 2 Foundation’s “Jeter’s Leaders” event at the company’s showroom, featuring brand ambassador and former New York Yankee captain Derek Jeter, jazz artist Bryan Carter, and vegan chef and cookbook author, Chloe Coscarelli as its guests.
As part of the event, students from the Jeter’s Leaders program were presented with the opportunity to learn more about the culture of innovation, and how two aspiring young entrepreneurs have transformed their passions into real business enterprises. The evening’s theme was inspired by Movado’s own history, which began in 1881 when a 19-year-old entrepreneur founded the famed watch company.
“Tonight’s celebration illustrates what can be accomplished with vision and passion at any age. Bryan and Chloe have followed their dreams through discipline and commitment – we congratulate them for their dedication and thank them for demonstrating how an entrepreneurial mindset can change the course of your life,” stated Mary Leach, Movado Group’s CMO.
The Turn 2 Foundation was established by Jeter in 1996 and is managed by his sister Sharlee Jeter who serves as the organization’s president. The Foundation promotes healthy lifestyles, academic achievement and social change activism among high school students. “The Turn 2 Foundation has grown tremendously in the nearly two decades since we began, and our impact today is wider and broader than I could ever have imagined,” said Jeter. “Without the support of our partners, none of it would have been possible. I thank Movado for its continued generosity and support through programs such as tonight’s event, an experience that reflects our mission to help young people reach their full potential by fostering leadership, academic excellence, healthy lifestyles and social change.”