Anna Sui
by Stephen Garner
Anna Sui
Anna Sui

Macy’s contemporary private label brand I.N.C International Concepts has announced a fall fashion collaboration with iconic fashion designer Anna Sui. The collection, “Anna Sui x INC,” will release early September.

This capsule of clothing and accessories is designed by Sui and developed by the INC team. Drawing inspiration from western romance, the collection features feminine prairie accents and hints of glamour with lace details, fringe and embroidered florals. The collaboration incorporates men’s and women’s apparel as well as women’s shoes, jewelry and handbags.

“Macy’s overarching Fall Fashion message this year is ‘Western Vibrations,’ and no other designer embodies that Americana trend as well as Anna Sui,” said Tim Reid, GVP for Macy’s Private Brand Marketing Strategy. “We couldn’t be more excited to bring Anna’s signature whimsy and eclectic edge to INC for this very special collaboration.”

“Macy’s is an iconic institution, and they were the first department store to pick up my very first collection,” added Sui. “It was a perfect fit to collaborate with them and I couldn’t have been more thrilled.  It was such a pleasure working with their team, and I think my fans are going to really love what we came up with.”

The “Anna Sui x INC” collection will be available exclusively at 25 select Macy’s stores and on in early September.

In addition, Sui curated a collection of her favorite pieces from the wider INC collection, aptly named “Anna Loves INC.”  These items are also exclusive to Macy’s and will be available at all Macy’s stores and on in early September.