If young people aren’t quite following Demna from Vetements to Balenciaga, they are still following Gosha. Maybe no other brand has all the right pieces to convince a youngster to try a suit than he does. Gosha introduced that aspect to his line during his Pitti show in mid-June. “The standouts in Rubchinskiy’s Italian debut were, surprisingly, the tailored pieces, rounding out his guy’s closet, offering his loyal customers something new, and maybe even securing fresh blood,” Alexander Fury wrote in his review of the show for Vogue. Rubchinskiy’s offering is powerful because he makes a suit wearable enough that one of his skate-loving followers can easily pick one up off the rack. “Gosha has a look,” Guy says. “He has a very identifiable kind of look, and it’s connected to things that people like.” Read more at Complex.