by Stephen Garner

Hook & Albert Banana RepublicDallas-based holding company Detail Provisions Co. (DPC) has announced the acquisition of New York-based men’s accessories brand Hook & Albert.

The acquisition marks the first for DPC, a multi-brand men’s accessories platform established to support emerging brands and designers with strategic capital and infrastructure led by Paul Song, former executive of Hook & Albert co-founders Adam Schoenberg and Cory Rosenberg will continue to serve as CEOs of their brand, and will join Song in executive leadership in the larger entity.

“Creating a brand that rises above the fold is a major accomplishment,” said Song. “Continuing that growth provides a whole new set of challenges. The objective of Details Provisions is to strategically support talented designers, with operational excellence, industry expertise, and capital.”

DPC will provide a strong financial infrastructure, fulfillment center, and the highest quality sales and support for Hook & Albert, which will retain its bi-coastal operations from both Los Angeles and New York City. The brand will also maintain operational independence while leveraging DPC’s resources and capabilities to scale its business.

“The rapidly changing fashion landscape and neglect from venture capital has stifled young designers,” maintained Rosenberg. “We see DPC as a turn-key fashion accelerator that will help unleash the best budding fashion brands and deliver an exceptional product and experience to the customer.”

By providing working capital, strategy, and operational framework, DPC will facilitate an immense shift in the growth of brands, from being reactionary to proactive. Moving forward, DPC will review acquisition candidates from various categories including jewelry, home goods, cosmetics footwear and more. DPC is interested in a broad range of size businesses that have founders that seek both short and long-term success.

“By offering a complete end-to-end fulfillment, operations, financing, marketing and branding solution, we will help excellent small to mid-sized brands break through,” added Schoenberg. “We are identifying brands with huge potential that fit with our DNA, with a view of investing in them and integrating them into our ecosystem.”