DEVEREUX LAUNCHES SECOND MOBILE RETAIL CONCEPT

Devereux is bolstering its traveling pop-up retail experience this season with the addition of a second mobile retail shopping trailer as part of the brand’s Proper Tour program.

First launched in 2018, the Proper Tour is the men’s lifestyle and resort brand’s mobile customer experience – a pop-up trailer that travels across the United States to country clubs, resorts, retailers and other venues hosting events that allow its guests to be able to touch, feel and try on the different fits and fabrications of Devereux’s offerings, including its best-selling Gravity collection of lightweight, hybrid-stretch, and moisture-wicking pants and shorts.

Devereux expanded the program, adding an additional trailer due to the high demand for program. Both trailers are available for private and public events, at no charge, with booking available up to two months in advance. Devereux will customize the product assortment available in the trailer to meet the needs of the venue so that no two trailer appearances are ever identical. Devereux can also customize product, through embroidery upon special request.

Both trailers are 10’ wide by 18’ long when traveling, and 16’ wide by 24’ long when fully opened. Once opened, guests are treated to a full Devereux brand experience including a display of specially merchandised product, campaign imagery and a neon Devereux sign.

Launched in 2014 by brothers Robert and Will Brunner, the brand offers a wide variety of styles including polo shirts, pants, shorts, t-shirts, jackets and swim and is sold through the brand’s website, nordstrom.com, as well as premier resorts and golf clubs nationwide.

The Proper Tour will be traveling across California, Texas, Nevada and Arizona for the first half of 2019 with additional venues being added daily. For booking inquiries please contact Devereux at brian@dvrxthreads.com.