by Stephen Garner

Devil-Dog Dungarees is continuing its partnership with the Wounded Warrior Project (WWP) into 2021, with an additional $25,000 donation to the organization bringing the total donation to $75,000 since 2019, regardless of sales.

When Devil-Dog Dungarees relaunched on July 1st, 2019, the denim brand’s historical military heritage continued to remain a core principle of the brand that was rooted by its original founder, Louis Rosenstock. Rosenstock founded the brand in 1948, and used the tagline “Tough as a Marine” as a way to honor those that fought for the United States armed services, and as a way to show how tough his jeans were constructed, a quality that continues.

Today the brand continues under the leadership of Louis’ grandchildren, David and Jeff Rosenstock. “It was important for us to continue our grandfather’s legacy of honoring the brave Americans who served our country and why we began our partnership with Wounded Warrior Project in 2019,” said Jeff Rosenstock, president of General Sportwear, the parent company of Devil-Dog Dungarees. “We’ve had an overwhelmingly positive response from our customers who recognize the partnership, and the good work that Wounded Warrior Project does to empower wounded veterans.”

Along with monetary donations, Devil-Dog Dungarees now incorporates a dog tag with the Wounded Warrior Project’s logo that hangs on each pair of jeans to promote the partnership and is exploring further initiatives with WWP for 2021.