DEVIL-DOG Dungarees

Devil-dog honors u.s. veterans

by Karen Alberg Grossman

To those of us in the fashion/retail business, Veterans Day marks the unofficial beginning of the holiday shopping season, an important barometer of what’s to come. For consumers, it’s a good time to hit the store for sales.

Of course, today more than ever, we recognize the importance of honoring our veterans, the brave men and women who risk their lives to fight for our freedom and the values that our country represents.

The team at Devil-Dog Dungarees, in respect for their company’s heritage and on the occasion of relaunching their brand, has chosen to honor those brave Americans who inspired their company name by partnering with Wounded Warrior Project (WWP). A dog tag with the organization’s logo now hangs on every pair of Devil-Dog jeans, and the company is donating $50,000 to WWP regardless of sales.

Says Jeff Rosenstock, president of General Sportwear, “Our Devil-Dog Dungarees brand was established in 1948 by my Grandfather, Louis Rosenstock, in honor of the tenacity of the marines and patriotism of all the brave Americans who have protected and served our country. When we re-launched Devil-Dog Dungarees this year, we wanted to give back to those who inspired our name. We are honored to be supporting the Wounded Warrior Project, a charity that empowers and supports wounded veterans. I know that my grandfather, who proudly served as a member of the Army of the United States from 1917-1918, would be proud of us for partnering with such a worthy cause.”

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