DEVIL-DOG Dungarees
by Stephen Garner

Devil-Dog Dungarees is launching a new wholesale portal for men’s apparel specialty retailers at Project in Las Vegas next week.

The heritage denim brand owned by General Sportwear already offers 16 vintage wash SKU’s of performance stretch denim jeans across four fits, as well as logo tees on its direct-to-consumer website.  The new wholesale portal will allow approved retail partners to place their denim buys on the site, at their convenience with real-time inventory information and quick turn shipping. 

DEVIL-DOG Dungarees

“Having the ability to buy waist sizes 30-40 with 30, 32, 34 and 36 lengths with no minimums is a real game-changer for specialty stores who are often up against some challenging big-box competition,” says David Rosenstock, EVP and owner at General Sportwear.

“We will be able to sign up new customers and get them started as an account right away right at our Project booth,” adds Sean Connelly, VP of merchandising and sales.  “Our IT manager Kirk Zambrano will be on hand to give a quick tutorial and help troubleshoot any issues to get stores up and running with shipments exiting our warehouse the next day.”

Devil-Dog Dungarees will be exhibiting in the Blue @ Project section in booth # 60019, presenting its full in-stock selection, as well as new fits and washes for holiday, and previewing its casual workwear development for 2020.    

Read more at the brand here.

DEVIL-DOG Dungarees