Dick’s Sporting Goods Debuts Experiential ‘House Of Sport’ Store Concept

Dick’s Sporting Goods is opening its first House of Sport store concept in Victor, New York, on Friday — the latest in a number of new ventures, the retailer said Monday. The company is also opening two more Warehouse Sale locations, and putting upgraded Soccer Shops into 34 of its existing stores in April. House of Sport, a new concept for Dick’s, is focused on “multi-sport experiences,” more engagement with the community and more customer service, according to a release. A second location will open in Knoxville, Tennessee, later this year. The experiential store elements include a 17,000-square-foot turf field and track, a 32-foot rock-climbing wall, golf pro shops that include simulator-equipped golf hitting bays, a putting green, a batting cage, wellness services like yoga, and equipment services like baseball glove steaming, racquet stringing, tune-ups and others. Read more at Retail Dive.

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