Dick’s Sporting Goods Taps CMO Amid Leadership Shakeup

by MR Magazine Staff

Dick’s Sporting Goods on Tuesday announced Scott Hudler will join the company as senior vice president and chief marketing officer, responsible for marketing and consumer engagement strategy and reporting to Dick’s President Lauren Hobart, according to a company press release. Hudler has spent the past 11 years at Dunkin’ Brands, in various roles, most recently as senior vice president and chief digital officer. In other positions he was also responsible for advertising, media, promotions and e-commerce functions for Dunkin’s 12,000 restaurants worldwide. In May, the sports retailer announced a series of leadership changes, including the departure of Chief Operating Officer André Hawaux and the appointment of Hobart as president. At the same time, Dick’s announced 160 job cuts, mainly at its corporate store support center. Read more at Retail Dive.