by Stephen Garner

Diesel has unveiled a new initiative that has resulted in one of the largest single enlisting of real estate agents in the world. In an internal announcement made on Thursday, any of the company’s 5,000 employees globally have the potential to make a commission off a residential sale at the new Diesel Wynwood Condominium in Miami, Florida.

Located in Miami’s Wynwood neighborhood, the Diesel Wynwood Condominium is restarting its selling program (sales were temporarily put on hold due to the COVID-19 pandemic) after the successful opening back in December 2019 with “The Condo T-shirts–The Most Expensive T-Shirts Ever” campaign.

All it takes is a simple email: an employee may send a quick message introducing a potential buyer (or buyers) to Bel Invest, Diesel’s real estate partner behind the project. If that prospective buyer ends up purchasing a unit, the employee will keep 3 percent of the unit’s total sale value. With residences ranging from $370,000 to $5,500,000, commissions stand to be up to $165,000.

“Diesel is more than a lifestyle brand, it is a state of mind that is reflected in the Diesel Wynwood Condominium project,” said Renzo Rosso, founder of Diesel. “And the ‘inhabitants’ of the Diesel Planet are the best ambassadors to transfer the true DNA of this initiative. Already 25 years ago, when I bought our first property in Miami, the Pelican Hotel, I asked my whole team to be part of the redesign of the hotel and the result is still outstanding and relevant today. The Diesel Wynwood Condominium apartments are a compendium of our brand’s essence and our global design inspiration, the perfect dwelling for an urban, style-conscious nomad.”

The interior design behind the 143 apartments of Diesel Wynwood Condominium reflects the distinctive style of Diesel Living, and it was conceived under the creative guide of Andrea Rosso, licenses and upcycling creative director and Diesel’s sustainability ambassador.

The property presents Diesel’s vision of modern metropolitan life, with amenities like a contemporary pool, gym, meditation room, meeting space, and an expansive, open-space lobby with an art gallery zone, plus a courtyard jungle of tropical plants for residents.