Diesel Fragrances has teamed up with Brazilian soccer star Neymar da Silva Santos Júnior, more widely known as Neymar Jr., to launch a new fragrance, “Spirit of the Brave”.
The new fragrance comes to life under the direction of Canadian director and photographer Mark Zibert, to illustrate the definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears.
A unique and very personal film, in the image of the Spirit of The Brave fragrance, the bottle of which is inspired by one of Neymar Jr.’s iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.
This campaign will be released in several countries as of May 19th including France, Italy, the United Kingdom, Germany, the U.S. and of course Brazil.