DIESEL PARODIES ONLINE DATING IN NEW CAMPAIGN
Unlike many online dating profiles, data doesn’t lie. And it tells us this: every single day, in the world of online dating, there are 5 million matches. One million of those turn into actual face-to-face dates. Now, how many of these first dates actually end up in beautiful romantic endeavors or at least in half-decent acts of…love? Exactly.
But worry not, Diesel is here to help. For those of us who’ve been trapped on first dates we wished we could have teleported out of, there are the brand’s stretchy denim JoggJeans, the denim made to run away from bad dates.
Inspired by the internet’s most unsuccessful short love stories, Diesel made an online film with the help of creative agency Publicis Italia and director Marco Prestini, that showcases these jeans are the go-to outfit for new romantic encounters. In the video, a guy goes on a dating streak, meeting all kinds of characters. From ice queens, to a man named Monika who (you’ve probably guessed this already) looks nothing like his profile picture.
So, next time you end up on a date with someone who, say, wants to live with you in the woods, far from civilization, don’t just sit there politely. Make sure you wear your JoggJeans, get up and GTFO.
