Dior Criticized For Appropriating Native American Culture With ‘Sauvage’ Fragrance Ad

by MR Magazine Staff

A new teaser ad for an upcoming perfume fragrance called “Sauvage” that designer fashion house Dior bills as “an authentic journey deep into the Native American soul in a sacred, founding and secular territory” has detractors calling the brand out for cultural appropriation. The brand’s use of Native American imagery in the new ad campaign paired with the continued use of the slur “savage” as a title in the French spelling has backfired and sparked swift criticism online Friday. Read more at Time.