Dior Employs Skate Culture For A More Contemporary Menswear Image

by MR Magazine Staff

French couture house Christian Dior sets the skyline of Venice Beach as the backdrop in its latest video for its menswear, giving it a stronger attitude. The fashion label partnered with At Large magazine to showcase the Dior Homme collection winter 2016, tapping into street culture. The film features popular real-life skaters riding in a park in Los Angeles while modeling the latest collection. “Every community is bound by culture and each culture is made up by the unique style of its community members,” said Michael Becker, managing partner at mCordis. “This style can be represented by many qualified, including language, action, and fashion.” Mr. Becker is not affiliated with Dior, but agreed to comment as an industry expert. Read more at Luxury Daily.