Dior launches newest sneakers with snapchat virtual try-on tech

by Stephen Garner

Dior is releasing its newest men’s sneaker style today with a new Snapchat activation.

To celebrate the in-store launch of the B27 sneakers, Dior is inviting its guests to partake in a unique digital experience on the social media platform. With this new activation, a lens specially designed for Snapchat allows each user to virtually try on, through augmented reality technology, no less than six new sneaker silhouettes, available for purchase directly via the Dior’s brand profile on Snapchat and on dior.com.

The new men’s B27 sneakers designed by Kim Jones channel a range of inspirations, moving from the vintage ’80s look to the world of skateboarding. Available in white, black, and gray – a subtle tribute to Monsieur Dior’s favorite shade – these new sneakers stand out, in high or low versions, for their sporty and refined look.

The Dior B27 sneakers are now available on dior.com and in selected Dior boutiques.