DIOR RELEASES FALL MEN’S CAMPAIGN

by Stephen Garner

Dior has released its fall 2021 men’s campaign.

This season’s collection, which features brightly-colored pieces designed by artistic director Kim Jones and American painter Kenny Scharf, is revealed through photographer Rafael Pavarotti’s lens.

In an ode to Scharf’s joyful pop aesthetic, backdrops decorated with his artwork appear as if in motion, punctuated by imaginary characters poised at the crossroads of cartoons, surrealism, and science fiction. These figures complement those found on clothes and accessories, such as the iconic Saddle and Soft Saddle Bags, on which they are reinterpreted in precious seed stitch embroideries. Bags from the Dior Lock line as well as the Dior Explorer boots also stand out as new style statements in the men’s wardrobe.

With a distinct, immediately recognizable aesthetic drawing on worlds of pop culture and science fiction, Scharf creates cartoon-inspired works that nod to the future and knowingly reference historical art movements. For this collection, Scharf’s works were translated into prints and embroideries, with archival pieces appearing alongside a series of new commissions created specifically for the fall 2021 Dior men’s collection –  drawings denoting the animal characters comprising the Chinese zodiac.

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