Diplomacy Worldwide said on Wednesday that it will be donating 100 percent of proceeds from its spring/summer ‘20 “Peaceful Protest” T-shirt capsule to The Bail Project, an organization providing free bail assistance for low-income individuals to help them return to their families and communities while awaiting court dates.
Disheartened with other fashion brands’ lack of commitment to the cause and the culture, while watching in disbelief as those with vast financial means contributed the bare minimum, Diplomacy’s creative director Eric Archibald sprang into action, developing a plan for Diplomacy to be a part of the movement. In the age of the COVID-19 pandemic, The Bail Project’s resources are especially crucial as the nation faces healing and positive change from two major crises. Preventing the spread of the deadly virus is still just as prominent as the demand for justice.
The Peaceful Protest Capsule, conceived several months ago as part of the spring/summer ‘20 collection, is more relevant now than ever. Each of the four t-shirts retails for $50, with all proceeds going directly to The Bail Project. Messages printed on tees include “The Revolution Will Be Live Streamed,” “This Is A Peaceful Protest,” “Look Deeper,” and “MasterPeace.”
“This is an effort to support and protect the marginalized voices that have the courage to stand in harm’s way in order to speak up for what is right,” said Archibald. “Every single penny of profit is going to be used to help them.”
Diplomacy has a track record of stepping up for causes of this nature, having worked closely in the past with the Black Retail Action Group (BRAG), Hoodies for the Homeless, and The Lineage Project.
The Peaceful Protest Capsule will be sold in Macy’s upon re-opening and on diplomacyworldwide.com.