DIRK BIKKEMBERGS’ FALL CAMPAIGN GETS A WOMAN’S TOUCH

Milan-based ‘sport couture’ fashion brand Dirk Bikkembergs has unveiled its new fall/winter 2016 campaign that explores the strength of the male body from a woman’s perspective.

This is the first campaign for the brand that has been shot by a woman, lending a new take on the brand intended to define the bold essence of men.

English photographer, Mel Bles, together with creative director Lee Wood, interprets the fall winter season with a completely new point of view.

The black and white photography featured models, athletes and brand ambassadors that all allude to the brand’s mantra: “Mens sana in corpore sano” (“A healthy mind in a healthy body”).