by Stephen Garner

Dockers has released its new fall 2019 campaign, dubbed “Ready For It”.

Built around the insight that guys never know what each day will bring, the Dockers “Ready For It” campaign emphasizes on being ready to tackle the unexpected. Featuring a smartly dressed city-goer sprinting through busy streets in a race to beat a parking meter, the campaign highlights the stretch and comfort of Dockers Smart 360 Flex product offerings.

Concepted and produced by FCB, a creative agency based in San Francisco, the campaign was shot in Mexico City, where the hustle and bustle provided the ideal setting to show off the stretch and comfort of both the Alpha Icon Long Sleeve shirt and the tapered Alpha Chino – a complete Smart 360 Flex fit.

“We recognize the modernized style needs of today’s guys,” said Lauren Johnson, senior director of marketing. “It’s less about what to wear at the office and more about a total lifestyle choice. At work and beyond, we strive to understand all of the moments that matter. We are the brand that enables him to be his best self…confident and ready for whatever comes his way.”