Dollar Shave Club (DSC) has made its first venture into apparel.
The men’s grooming company has launched a new loungewear item called the “Robloncho”.
What is a Robloncho? It’s a robe, blanket, and poncho in one. Made with 100 percent cotton with two pockets and reversible sides, the Robloncho was designed in-house by DSC and crafted and manufactured in downtown L.A.
Retailing for $100, the brand states the Robloncho is perfect for “staying warm in the office during the day or flip it over to heat up the happy hour.” Or, DSC suggests that it is an “easy-to-pack cover-up for those windy boat trips or chilly strolls with an ex.” But ultimately, the brand says that this new item is a perfect holiday gift because they can safely say “no man has this in their closets already.” And, this is for certain.