Dov Charney, the ousted founder of American Apparel Inc., has discovered a new promised land. The 47-year-old has selected South Central Los Angeles — best known as the epicenter of the 1992 Rodney King riots and the birthplace of gangster rap — as the backdrop for his career’s resurrection. In an interview, Charney said he’s scouting sites for a factory there, a few miles from American Apparel’s manufacturing hub. Much like with that earlier facility, he plans to be a pioneer in another burgeoning part of the city. “Downtown L.A., I made it cool,” Charney said of American Apparel’s neighborhood, where it opened its headquarters in 2000 not far from Skid Row. “The problem is, I can’t go back there. I can’t afford it. The next place I intend to make cool is south of the 10 freeway, right on the banks of downtown.” Read more at Bloomberg.