DR. MARTENS CELEBRATES 10 YEARS OF THE JADON BOOT
Dr. Martens has launched a short film to celebrate the first decade of its Jadon boot, and its place in culture. The film features insights and anecdotes from ex- and current Creative Directors Damien Wilson and Darren McKoy, photographer Tommy Ton, fashion blogger Bryanboy, and DM’s collectors and collaborators from over the years.
Dr. Martens design team created the Jadon boot to stand apart from its classic 1460 boot but retain its DNA. The boot would capture the brand’s heritage and inspire another 50 years of rebellious attitude. The Jadon boot tapped into a growing subculture of alternative wearers whose style was becoming louder and bolder. The boot is instantly recognizable by its formidable Quad sole — a literal and metaphorical platform for a new generation of vibrant, fluid, fearless self-expression.
“People were starting to dress a little bit more extreme, and that’s Dr. Martens stomping ground, so that’s where we started,” says Damien Wilson, Dr. Martens’ Former Creative Director.
“The Jadon boot plays an important role in music. Pop, grunge, progressive alternative. The boot empowers the artists that truly adopt the brand,” adds Darren McKoy, Creative Director.
The Jadon boot has ten years under its welt, and a solid foundation of timeless Dr. Martens DNA. In 2023, the brand is celebrating its journey, what it represents for the brand and the boot’s wearers, and where it’s going next.
