Dress Shirt Maker Enro Launches E-Commerce

by Harry Sheff

Enro, the 96-year-old dress shirt brand, has launched e-commerce. Enro is a division of The Apparel Group, Ltd. (TAG) and a popular resource for the men’s specialty store market. Enro.com features dress shirts, sport shirts and neckwear.

Enro website

The company also announced a new dress shirt it calls “The Best Performing Shirt in The World,” which is wrinkle-free, stain resistant, UVA/UVB protection and cooling technology.

“With the launch of Enro.com, we have used all of the latest technologies to create a first-class retail experience for our customers,” said TAG president Lance Itkoff. “And, the launch of our new dress shirt is the most dynamic advancement in luxury performance in more than 20 years. Featuring E-Luxe Performance, this collection has been re-engineered from fabric to finished garment.”