DUMBGOOD OPENS BLOCKBUSTER-THEMED POP-UP IN NEW YORK

From December 6th to 15th, fans of the ‘90s can shop for official Blockbuster merchandise by lifestyle and streetwear brand Dumbgood at a new pop-up in the SoHo neighborhood of Manhattan.

For this pop-up located at 13 Crosby Street, the brand is showcasing its Blockbuster-themed merch including graphic fleece sets, long-sleeved rugby polos, logo embroidered T-shirts, a two-tone mini-sling backpack, a reusable Blockbuster VHS tote, “Be Kind, Rewind” tube socks, VHS iPhone cases, coffee mugs, and Nalgene water bottles. The collection retails between $12 and $368.

There will also be an assortment of merchandise featuring popular titles like Buffy the Vampire Slayer, Cruel Intentions, Goosebumps, Titanic, and Seinfeld.

“Our mission is to help people transcend brand and trend, using cultural affinity to express their individuality,” co-founders Amelia Muqbel and Justin Deanda said in a statement. “We produce officially licensed collaboration with the brands that shaped our youth.”

Dumbgood, which specializes in streetwear featuring characters and brands from the ‘80s and ‘90s, is carried in Urban Outfitters, Jimmy Jazz, and other major retailers.