DWYANE WADE LAUNCHES NEW NAKED UNDERWEAR COLLABORATION AT NORDSTROM

Dwayne Wade x Naked Collection
by Stephen Garner
Dwayne Wade x Naked Collection
Nordstrom store manager Carl Jenkins, Naked Underwear founder Joel Primus, Dwyane Wade, stylist Calyann Barnett, Naked Underwear CEO Carole Hochman and Naked Underwear Vice-Chairman David Hochman

Underwear and loungewear brand Naked Brand Group Inc. officially launched its Wade x Naked underwear collection with three-time NBA Champion Dwyane Wade at a private event at Nordstrom Michigan Avenue in Chicago last week. The launch featured an in-store appearance from Wade as well as a fashion presentation with his celebrity stylist Calyann Barnett. Also in attendance were Wade’s teammates Rajon Rondo and Tony Snell.

The new collection of signature underwear and loungewear consists of the core stretch cotton boxer brief 3-pack for $36 and v-neck 2-pack for $36, the philosophy performance microfiber boxer brief and trunk for $26, the prestige luxury modal boxer brief for $28 and the “My Life My Way” stretch cotton v-neck T-shirt for $28. Additional items will be added for holiday.

Dwayne Wade x Naked CollectionDwayne Wade x Naked CollectionDwayne Wade x Naked CollectionDwayne Wade x Naked Collection
“Fashion is very important to me and what you wear underneath is the foundation of your look,” said Wade. “Having comfortable and stylish underwear are wardrobe essentials. I’m excited to launch my collection with Naked and encourage men everywhere to give careful consideration and extra attention to what they wear underneath.”

“Dwyane has an impeccable sense of style and his authentic character and personal success story exemplify the core ideals of the Naked Brand,” added Carole Hochman, CEO of Naked. “Leading design direction, he created a collection of incredibly comfortable and elegant underwear with unique details.”

The Wade x Naked collection is now available at Nordstrom Michigan Avenue, Nordstrom.com and WearNaked.com.

Photos by Bob Metelus