E-Commerce Skyrocketed During The Pandemic. Now Instagram, Facebook, And Snapchat Want In.

In a video that garnered over 2 million views, Adam Mosseri, the head of Instagram, announced where the app is headed in the future. “We’re no longer a photo-sharing app,” he said. Instead, Instagram will lean into four key areas: creators, video, messaging, and shopping. As to why shopping made the list, Mosseri said the pandemic “accelerated the shift of commerce from offline to online by a number of years, and we’re trying to lean into that trend.” Read more at Retail Dive.