EASTPAK LAUNCHES UPCYCLED BACKPACK COLLECTION
VF Corp-owned lifestyle brand Eastpak is debuting a new upcycled backpack collection in partnership with fashion marketplace app Depop today.
Called the Re-Rebuilt to Resist collection, the 50-piece offering encompasses Padded Pak’r backpacks created from pre-loved bags from Eastpak’s warranty center that are beyond repair, fusing two repurposed colorways or prints to create one-of-a-kind designs. Each piece features a main compartment, zip fastening front pocket, 13-inch laptop sleeve space, jacquard webbing and a detachable branded keychain. Additional elements include a padded back panel, padded shoulder straps and a wrapping bag, also made from leftover materials.
To help extend the life of its designs, Eastpak launched a limited warranty policy for most styles up to 30 years that encourages customers to “buy better and buy less.”
Eastpak has been producing bags since 1952 and has been part of VF Corp since 2000.
The bags retail for $50 each and are available exclusively on Eastpak’s US Depop shop.