EDITOR’S LETTER: PUTTING DOUBT ASIDE

I admit it’s been tough to concentrate on the myriad challenges our industry faces amidst the turmoil we now face as a nation. Between the pandemic raging on, a precarious economy, and recurring threats to our democracy from our own citizens, it’s been hard to focus on new washes in denim. To me, the values that have always made America great are exactly those that make our industry great: the diversity, creativity, and infinite possibility that seem suddenly in jeopardy. Perhaps a new administration will set us on a positive path, but our problems are complex and my hopes are tempered by doubt.

That said, we at MR are putting doubt aside to move forward with our steadfast mission: to inform, educate, entertain and inspire menswear retailers, designers and brands. To showcase success stories and new talent. To gather suggestions and strategies from industry leaders. To translate ideas from other industries. To integrate popular culture into fashion forecasts. To debate controversial issues. To champion change. This is what has sustained MR for 30+ years and what we will continue to bring you.

What we’re adding to our offerings: many exciting new advertising options. These include custom content that companies can share with clients (in print, digital, interactive digital), sponsored webinars, podcasts, videos, and more. MR is here to help you grow your business in compelling new ways at surprisingly affordable prices; contact Shae.Marcus@wainscotmedia.com or Kristin.Dauss@wainscotmedia.com to brainstorm what might work best for you. Especially in this era of isolation, it’s wise to remind your customers that you’re still in business (out of sight, out of mind), with fabulous men’s fashion that fits our changing times. With many retailers reassessing their merchandise mix in search of fresh product, the time to reach out is now.

As we put 2020 behind us and look toward a brighter year, we want to thank our loyal advertisers for their unwavering support, and welcome those now joining our MR family. I feel lucky to be part of a menswear community of smart, courageous optimists who care about each other. As our editorial mission evolves, let us know what else you’d like to see in MR, or if you’d like to put your own views into a guest editorial. Truly, it’s all of you who renew my hopes for our business, our country, and our world.