ELEVENTY’S NEW VENTURE
A landmark moment for Eleventy: their brand new Eleventy Beach Club has just launched exclusively at Harrods in London. Located on the first floor, shoppers will find a capsule collection, a compelling window takeover and an immersive pop-up experience, all on display through Wednesday June 11th.
The fashion is fabulous, a blend of city style and seaside spirit, fusing contemporary luxury with timeless artistry and Italian fashion. It’s all about celebrating the effortless elegance of Italian summer style!
But it’s the special touches of the pop-up experience that make it all the more special. Embroidery services, Italian coffee, artisan chocolates, a dedicated photo moment: each touchpoint reflects the warmth and grace of the Italian lifestyle.
Explains Eleventy Co-Founder and Creative Director Marco Baldassari, “This special showcase represents a seasonal statement of style, reflecting our commitment to redefining modern Italian luxury on a global stage. Harrod’s is a showcase of excellence, and the perfect venue to present an engaging collection and experience that authentically express the values and quality of our brand.
“We’re incredibly proud of this project and our growing international presence. The response from our U.S. clientele has been outstanding. At Eleventy, we’re always seeking experiential opportunities that surprise, engage, and delight. We’re excited to see where Eleventy Beach Club will make its next appearance.”