French heritage brand Equipment along with The Phluid Project has launched the fluid collection with the release of its debut campaign featuring a roster of gender expressive, non-binary and transgender talent.
Each ambassador has a unique story and are collectively and individually representatives of a brand that is for everyone, regardless of gender, identity or expression. The brand ambassadors include actor and activist Josyln DeFreece, disabled transgender model and activist Nicole Sgarlato, co-founder of BlackTransTy, Sir Knight, queer artist Vidal Francisco, entertainer, and activist Cory Wade, trans-identified model and activist, Jeremy Moineau and actor, model and influencer, Eric Rutherford.
Among the fluid talent is an actress and activist who starred in one of the first commercials to feature a trans protagonist, a three-time silver medalist sprinter at the U.S. Paralympic National Track & Field Championships, and a multi-medium entertainer and activist, best known for competing and placing third on cycle 20 of America’s Next Top Model. All from diverse backgrounds, each nonconforming individual that is a part of this campaign is a true embodiment of the movement and freedom of self-expression as we work together to break the binary.
“The fluid collection is an organic evolution to the brands DNA,” said James R. Miller, CEO of The Collected Group. “The French heritage brand has always represented non-binary fluidity, and this campaign speaks to the future of the brand. The talent of this campaign has collaborated with Equipment and the Phluid Project with the goal of connecting and building within their communities by telling their powerful and honest stories.”
“When casting for this campaign, we tapped into our Phluid Phamily,” added Rob Smith, CEO and founder of The Phluid Project. “We wanted representation from the breadth of our community. We looked to cast trans and non-binary models, but also gender expressive folks. We looked for confidence, authenticity, and really honest and courageous stories. As we do future campaigns, you’ll see more representation of our community, including race and body size.”
The new collection is now available online, in Equipment stores and in boutiques globally this spring.