by Stephen Garner

Italian luxury brand Ermenegildo Zegna has opened its latest global store in New York City, located at 4 West 57th Street, in the historic Crown Building, one of the most recognizable landmarks in Manhattan.

The newest global store was designed by world-renowned architect and longtime collaborator Peter Marino, who chose to celebrate Zegna’s American legacy by envisioning a bold new chapter for the luxury menswear leader. The boutique features 660 square-meters (approximately 7,100 square-feet) of luxury retail space and an entirely new façade composed of metallic strings echoing the yarns of Zegna’s craftsmanship which overlay two stories of glass. At night, LED lights illuminate the abstracted fabric threads, extending the brand’s presence from the inside out. The boutique is divided across three floors with the New York Global Store showcasing a brand-new design concept inspired by a modern mix of defining elements.

The store has been planned to create a virtual journey through the world of Ermenegildo Zegna including an innovative ephemeral installation, which changes during the year. The ground floor also hosts a wide selection of fine leather goods and a dedicated shoe area, both of which are complimented by the natural tones of cerused ashwood, bleached mahogany, and vals stone flooring with serpentine inserts. On the mezzanine level, light colors prevail and walls are lined in warm white wallpaper and dimensional plaster. Here, a unique “wooden box” structure envelops the space from this level down to the ground floor to emphasize the aesthetic continuity among the two floors. Dedicated to the Couture collection ranging from the XXX project to the fashion selection as well as the couture sneakers selection, the mezzanine area and its furnishings, including the Dezza 24 leather armchairs designed by Gio Ponti for Poltrona Frau (1965), bask in the warm light of the external windows.

On the third-floor customers experience a luxurious open space showcasing Sartoria, Luxury Leisurewear, Couture and a personalization room with its Master Tailor. With its matte teak, lacquered wood and a mix of modernist and vintage elements, the personalization room have been furnished with a vintage Italian bar, historical photos, a geometric pattern carpet, and Gardella lounge chairs to create a very intimate and private space. The personalization room features an exclusive offer of bespoke clothing delivering the highest expression of luxury. In keeping with the brand’s heritage and consistent support of the arts, the third floor is home to Zegna Liquid Touch (2012), by Emil Lukas, as well as a black and white photography composite by Giovanni Caccamo.

Exclusively available in the New York global store, is the new Taccuino capsule. A luxury leisurewear collection inspired by the very notebook Ermenegildo Zegna carried with him on his founding trip to New York in 1938, a new generation of American men can now discover his sense of modern luxury and world-leading fabrics. The motif of his calligraphy is finely reflected as the core pattern for this capsule.