As part of an exclusive launch at the Ermenegildo Zegna XXX winter 2019 fashion show, the luxury menswear brand unveiled “My Cesare”, its first fully personalized sneaker.
Debuting on the runway, Ermenegildo Zegna showcased the unique options of My Cesare on January 11 in Milan. Featuring a multi-material construction, the sneaker can be customized with an array of Pantone colors for the logo, overlapping mesh and leather upper, leather detailing, and extra-light rubber sole, making My Cesare a unique milestone in athletic-inspired fashion footwear. This results in thousands of unique possible My Cesare creations.
To convey its iconic character and ultra-light silhouette, Zegna has partnered with XXX storytellers around the world, including American music artist Topaz Jonas, Latin-American singer A. Chal, and English poet/model Sonny Hall, who will share their personalized My Cesare moments. Similarly, as part of its continued celebration of subcultures, Zegna has explored the stories of inspiring personalities and storytellers, learning how they each make their mark in My Cesare.
Those who want to create their own My Cesare style can do so in-store at select boutiques worldwide, and on Farfetch and WeChat. The sneaker can be fully personalized via Zegna’s interactive design application and available in 6-8 weeks.