ETON AND TRETORN UNVEIL TENNIS-INSPIRED CAPSULE COLLECTION

Scandinavian brands, Eton and Tretorn, came together for a tennis-inspired capsule that blends sportswear and modern tailoring. The capsule draws from vintage tennis aesthetics, collegiate prep, and contemporary design.

Tretorn, with its legacy of functional outdoor wear and sportswear, joins with Eton, a menswear specialist since 1928. The unisex collection has a refined yet laid-back aesthetic, highlighted by a carefully curated color palette of deep green, navy blue, eggshell white, and sandy beige.

Signature regimental stripes and bold vertical patterns, inspired by Eton’s tailoring, pay homage to traditional tennis and prep-school influences while offering a modern reinterpretation. Relaxed striped shirts, a thick-knit varsity cardigan and vest, and tailored “track” chinos and shorts fill out the apparel offerings. The capsule also includes reworked Nylite sneakers from Tretorn, featuring interchangeable laces, along with classic sports socks and a preppy tie.

“The style of this capsule is distinct for both of us and marks a major milestone for Eton—our first full-look collection,” says Mija Bladmo, Assortment Director at Eton. “Inspired by a vintage tennis aesthetic, it blends our brand’s signature design, craftsmanship, and heritage with a versatile, modern vibe. It’s a standout fusion of tailored sophistication and a sporty edge.”

Carl-Henrik Hallèn, Head of Design at Tretorn, adds, “Tretorn was among the first sneaker brands to emerge in the early 1900s, and our Nylite model became an iconic tennis shoe decades later. In collaboration with Eton, we’ve reimagined the Nylite with a contemporary twist, blending classic tennis-inspired aesthetics with fun details, allowing for personal expression and an off-court playground look.”

The Eton and Tretorn Capsule Collection is available now at Etonshirts.com and Tretorn.com