by John Russel Jones

Eton is relaunching its High Summer collection in April, the first its shown in three years. The collection will be available at Eton stores, selected retailers, and

 Known for its unique blend of Scandinavian and Italian style and craftsmanship, this season’s collection is inspired by the Mediterranean, balancing ambition with leisure and experiencing the joy of a life well-lived. The group continues to draw on the natural colors of  Italy’s landscape, incorporating soft oranges, basil greens, and muted blues. 

Eton’s commitment to craftsmanship and care is evident in every product, including a hand-painted paisley print shirt, and two unique embroidered designs created in close collaboration with Italian supplier Canclini: one herringbone and one Eton Flower. In addition to their classic offerings, Eton offers weekend knits in various styles, including terry shirts, T-shirts, polos, and full-buttoned shirts in a Filo di Scozia jersey that is exceptionally soft and silky with a  lustrous hand. A 100% organic cotton knit piqué is available as a short sleeve polo and a long sleeve button-down shirt. Casual weekend pieces like swim shorts in new seasonal prints, and a cotton terry cap are available for more casual outings.