|Eton has named Swedish-American pole vaulter, Olympic gold medalist and world record holder Armand “Mondo” Duplantis (picured above) as its first ever brand ambassador. Duplantis will serve as the recurring face in the brand’s global communications in the coming seasons|
|Louisiana-born Armand Duplantis is 22, has a strong presence on social media and has partnered with other brands, though never a fashion one before.|
”I’ve always had a love for fashion and the opportunity to represent a heritage brand such as Eton is both flattering and exciting. To me, Eton stands for modern luxury and quality with an authentic passion that I admire and can very much relate to,” he said in a statement.
With his dedication and passion for what he does, Mondo embodies the Eton ethos. His ambassador role represents an important milestone in our history: it reflects what Eton has become, and our ambitions for the future,” added Eton’s CEO David Thörewik. “We’re honored to partner up with Mondo and convinced that he will make a significant impression on Eton and our customers — and look forward to being a part of his future success.”
The long-term collaboration includes brand campaigns and events where Duplantis will be featured globally across a variety of platforms in Eton’s shirts and collections. The first campaign is set to launch during 2022 and is a part of the brand’s strategy to attract new target segments.