Under the surface, Amazon is a scene of constant warfare. A growing share of goods on the platform are sold by third parties, who compete viciously for limited real estate. Some hop onto fast-selling listings with counterfeit goods, or frame their competitors with fake reviews. One common tactic is to find a once popular, but now abandoned product and hijack its listing, using the page’s old reviews to make whatever you’re selling appear trustworthy. Amazon’s marketplace is so chaotic that not even Amazon itself is safe from getting hijacked. In addition to being a retail platform, Amazon sells its own house-brand goods under names like AmazonBasics, Rivet furniture, Happy Belly food, and hundreds of other labels. Sellers often complain that these brands represent unfair competition, and regulators in Europe and the United States have taken an interest in the matter. But other sellers appear to have found a way to use Amazon’s brands for their own ends. Amazon promotes them heavily, racking up thousands of reviews on listings that the company then abandons when it stops production or comes out with a new version. Enterprising sellers then hijack these pages to hawk their own wares. Read more at The Verge.