by Stephen Garner

Milan Men’s Fashion Week opens on Friday, January 10th with shows by Dsquared2, which will be celebrating its 25th anniversary with an event after its show, and Ermenegildo Zegna.

This season will feature 77 collections in total, of which 26 will be runways shows, 46 will be presentations (of which 10 UK and 5 Italian emerging designers at the London Show Rooms), and 5 presentations by appointment. There will also be 22 other events on the calendar.

Making a comeback to Milano Moda Uomo are Gucci, which will be closing the shows on Tuesday, January 14th, Iceberg, Miaoran, MSGM, No.21, Prada, and Salvatore Ferragamo.

Making their debut on the runways, on the other hand, are Fabio Quaranta, whose show is being supported by Camera Nazionale della Moda Italiana (CNMI), Danish brand Han Kjøbenhavn and Chinese brand Reshake. Also supported by CNMI, Numero 00, Miaoran, Magliano and David Catalan will be showing.

First-time presentations include Philippe Model Paris, Piacenza Cashmere, KB Hong, United Standard, Marinella, Matchless London, B+Plus e Chorustyle while Harmont & Blaine return with a presentation.

This year too, a number of brands have chosen Milano Moda Uomo to do co-ed shows: Dsquared2, Neil Barrett, Marcelo Burlon County of Milan, Han Kjøbenhavn, Spyder, and Sunnei.

And, for the first time, the British Fashion Council (BFC) is teaming up with the CNMI for a special activation during Milano Fashion Week Men’s, which brings together young British creative talent with the best of Italian manufacturing in the hotbed of commerciality of Milan.

For this season, the BFC has taken the opportunity to shine a light on British talent through an international activation in Milan including a catwalk show, designer showrooms, digital installations, and events.

As such, A-Cold-Wall*, the BFC/GQ Designer Menswear Fund and NEWGEN recipient, will show their autumn/winter 2020 collection at the Palazzo del Ghiaccio. While located at Spazio Savona 56, the London Show Rooms will host an art installation designed by The Mill and produced by YouConcept, bringing the story of LFWM to new audiences. BFC and CNMI will present a selection of designers, both British and Italian, who share a special affiliation with London and will host an evening cocktail for Italian fashion manufacturers and textile companies.

“We are very pleased about this year’s collaboration with the BFC,” said Carlo Capasa, president of CNMI. “The collaboration between both institutions is a precious opportunity for both of us to establish a bridge between our cultures and to create a lasting relationship that will surely be enriching for all parties involved. This project will give CNMI the opportunity to expand our borders and to make Milan’s Men Fashion Week even more international. Having the chance to host international-becoming stylists in Milan is an honor for us and we are happy to prove we are up to this task. We hope that the possibility to observe and get to know the promising students that will arrive from the United Kingdom will allow everyone to have a peek at what the new generations are developing and will give us insights on future trends. As CNMI we are very looking forward to embracing the international audience to Milan and to make everyone feel welcome during Milan’s Men Fashion Week.”

“We fully believe in the strength of British menswear and with our digital campaign #Discovery, we’re bringing LFWM to life on a global stage,” added Dylan Jones, BFC Menswear Chair. “With the show dates being early in January this season, we’ve decided to celebrate LFWM in further international territories with a significant partnership with Milan, working across cities in collaboration with Camera Nazionale della Moda Italiana. This partnership presents an amazing opportunity to champion British businesses and give exposure to the brilliant talent that London has to offer but we encourage you all to join us in London on January 4th.”