New York — Business Journals, Inc, parent company of MR Magazine and MRketplace.com, announced today that it has purchased certain assets of The Exclusive trade show. The deal will be effective after the upcoming run of the Exclusive, August 26-28 at the Venetian, which will be its last. A new trade show, to be called MRket, will be launched by the company and will debut in the main exhibition space of The Venetian Hotel February 11-13, 2008. MRket will build on the extensive goodwill and customer loyalty to the Exclusive by creating a new, exciting and vibrant show experience and, at the same time, upgrading and expanding the services provided to both exhibitors and attendees.
Lizette Chin, former show manager of The Collective in New York, and current Advertising Director for MR Magazine, has been named to the additional post of show director of MRket. Lizette brings with her more than 15 years of show experience in the better market and a total familiarity with better vendors and retailers. Larry Hymes, also a veteran of the better market and co-founder of The Exclusive, will be Director of Sales for MRket, and will be headquartered in Los Angeles.
Lizette Chin will be Show Director of the new MRket trade show, Larry Hymes will be Director of Sales
Britton Jones, President & CEO of Business Journals, noted that “MRket will truly create a better venue in Las Vegas for the upscale men’s wear manufacturers and retailers during a crucial selling season. It will run concurrently and in close proximity to our women’s shows, Moda Las Vegas and AccessoriesTheShow Las Vegas, both of which are important stops for better women’s retailers. The resulting synergy will increase attendance for all of our Las Vegas properties, and help retailers capitalize on the best that the total market has to offer.”
According to Stu Nifoussi, publisher of MR Magazine and Executive Vice President of Business Journals, “MRket will harness the incredible power of MR Magazine, MRketplace.com and our nearly 20 years of building great relationships in the better market. We’ll create an intimate and exciting venue in Las Vegas for luxury, traditional and contemporary retailers who prefer to shop in a more exclusive atmosphere.”
More information about MRket will be released over the next few weeks as it becomes available, including details of the extensive global marketing campaign being planned to create a high level of excitement and anticipation for the show.
Business Journals Inc. is a multi-media company specializing in the fashion business. The company will produce 17 trade shows in 2008 between New York and Las Vegas, including AccessoriesTheShow. AccessoriesTheShow Las Vegas, Moda Manhattan, Moda Las Vegas, FAME and MRket. Publishing properties include, MR and Accessories Magazines and other non-related industry publications. BJI also produces 58 custom consumer publications annually for the clients of upscale apparel and fine jewelry retailers.