EXECUTIVE MOVES |PHILLIP PRADO APPOINTED CEO OF RE/DONE

Los Angeles denim brand Re/Done has appointed Phillip Prado as its new CEO. Prado joins the company at a time when the brand is expanding into new product categories. A veteran in luxury fashion, Prado comes to Re/Done from Gucci but has also previously worked for Calvin Klein and Burberry.

“RE/DONE’s founding ethos, rooted in authenticity and honoring the past to inspire the future, is more relevant today than ever,” said Prado. “RE/DONE has built a strong identity and loyal following over the last decade, with a distinctive point of view and commitment to heritage, innovation, and craftsmanship. I’m thrilled to join the team at a moment of true opportunity: to build on the brand’s iconic foundation and expand into new territories and categories while staying true to its creative spirit rooted in Los Angeles.”

Founded in 2014 by Sean Barron and Jamie Mazur, RE/DONE gained prominence by deconstructing and remaking vintage Levi’s into modern fits and silhouettes, and later expanded into partnerships with heritage American brands such as Hanes and Champion.