As younger generations move into more financially stable stages of life, they are simultaneously climbing their way up the consumer totem pole in terms of market share and buying power. With Millennials and Gen-Xers on the rise, along with technological innovation showing no sign of slowing down, retail trends in 2019 are sure to test retailers’ ability to stay afloat in a sink-or-swim market. Among many other characteristics, millennials are known for seeking satisfaction through experiences and for being on the front line of new technology—quite possibly the two most important traits when analyzing consumer behavior and planning for the year ahead. Preparedness and the ability to evolve will be essential; if consumer behaviors change, we must change, too. Read more at Forbes.