Experiential Retail, Beyond The Hype: 6 Defining Factors For Success

“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend that has garnered a lot of buzz (I’m talking about you, “omnichannel”), there has been confusion about what experiential retail actually entails — and how it can be done successfully.

“While experiential retail is a very valid term, it’s also been very abused in the industry just like the word ‘omnichannel,’” said Cate Trotter, Head of Trends at Insider Trends, a retail futures consultancy. “There are so many different [retail] spaces claiming to be experiential, but you walk in and realize very quickly that they’re not.” Read more at Retail Touch Points.