by MR Magazine Staff

JOOP! is an internationally renowned lifestyle brand founded in 1986 by German fashion designer Wolfgang Joop and is now part of the Holy Fashion Group. Famous for directional men’s and women’s fashion aimed at modern, confident shoppers with a strong appreciation of design, JOOP! collections feature highly innovative looks in premium fabrics. It’s clothing that truly reflects the wearer’s sophistication, status, and style.

Never a brand to let a mere pandemic slow them down, JOOP! has been aggressively marketing its recent collections, moving full speed ahead with several exciting campaigns. Their Dynamic 2.0 performance collection was introduced to the world via the JOOP! Dynamic Challenge on Instagram. Customers were invited to “show us how dynamic you are” by posting Instagram photos of themselves in motion: in extreme yoga positions, floating through the air to shoot a basket, or careening straight down a mountain at breathtaking speeds.

Another campaign featured the Croatian National Soccer Team wearing stylish uniforms by JOOP! And giving the Sports Illustrated swimsuit issue a run for its money, JOOP! photographed influencers Mario and Janine in sexy beachwear. More than just gaining followers, this campaign generated online orders that were up 48 percent for the women’s beachwear and 36 percent for men’s (vs. the previous week). In other words, JOOP!’s creative marketing gets real results!

The new spring/summer ‘22 JOOP! collection, photographed on Lake Zurich, is a magical tale of sun, sea, and sand. Whether getting together outdoors, at a café or bar, on the beach, or at an outdoor wedding, wearing JOOP! means you’ll always look fabulous. With the hashtag #joopsummerstories, JOOP! is inviting friends of the brand to record their own personal summer story in words and images.

JOOP! menswear is known for mixing sportswear, tailoring, and outerwear for a look that’s decidedly unique and personal. In the modern classics collection for spring/summer ‘22, striped linen shirts, T-shirts and polos with striped cuffs convey a casual, classy elegance. JOOP! Premium T-shirts are made from the finest Peruvian pima cotton. Soft scuba fabrics, cozy interlock, and overdyed mercerized cotton mirror the colors of the season.

Shirts are key items for spring ‘22, with shirt jackets currently trending. In addition to classic styles in lightly brushed compact twill, there are fashionable versions such as lightweight hoodie styles with buttons or zips. Checks and florals give a feeling of freshness, as do soft overdyed blends in relaxed silhouettes. Meanwhile, light linens and logo prints convey a clearly contemporary vibe.

In tailored clothing, functional elements and comfortable jersey styles bridge the gap between the office and work-from-home. Highlights are jogging pants and club blazer combinations, cotton suits, and wool/elastane/jersey combinations. Exceptional modern tailoring means a perfect slim fit plus comfort, performance, and much attention to detail. Sportcoats are often unlined and lightweight, sometimes with detachable hoods or quilted inlays. And don’t forget two key tailored trends for spring/summer: shirt jackets and waistcoats!

Trouser essentials include sporty joggers, easy chinos, and cargo looks in comfortable fabrics with elasticized waistbands. Slightly shorter inseams and darts at the waistband are in high demand.

And for spring/summer ‘22 weddings and other formal events, JOOP! offers an extensive range of fabulous fashion, whether for classic weddings, bohemian weddings, or simply for celebrating life!

Most importantly, in addition to its trademark fashion focus, JOOP! is undergoing a fundamental shift in values, with sustainability the primary goal. Sustainably produced BCI cotton is now used for all cotton items. For the padding in outerwear, animal down is being replaced by recycled, temperature-regulating high-tech down. The company is also placing a greater focus on animal welfare by using only mulesing-free merino wool.

So, in their uniquely fashion-forward and sophisticated way, the new JOOP! collections express a positive, forward-looking approach to life, exactly what consumers are craving at this precarious point in our history. Thank you JOOP!

For more information about JOOP! please contact sales@joop.ca.