EXTRA BUTTER REOPENS NYC STORE AFTER MAJOR REDESIGN

Lower East Side sneaker and lifestyle boutique Extra Butter, which first opened its doors in 2007, has reopened at 125 Orchard Street after a much-anticipated redesign by noted Japanese architect Nobuo Araki.

The redesigned store runs a complete city block, from Orchard to Allen Streets, and now includes a café and concession stand, among other improvements. The space will also be used for a variety of purposes; for example, there will be movie nights that use a two-way projection screen, with customers sitting in old-school movie theater seats.

The store’s product assortment will still focus on sneakers and lifestyle, with an emphasis on special projects and collaborations with top-tier fashion brands. Currently, the store is featuring the Extra Butter x Ghostface for Asics Tiger & New Era collaboration. Upcoming collaborations include the limited edition Cat Footwear X Extra Butter collection and the Timex x Staple MK1 Aluminum Watch.