Eyebobs opens seventh store in d.c. area

by Stephen Garner

Eyebobs is opening a new retail store to serve the Washington, D.C. market at the Westfield Montgomery Mall in Bethesda, MD. The 1,000-square-foot store is on level two on the Macy’s wing of the mall.

The Montgomery Mall Store will include Eyebobs’ trademark concierge-level customer service, where Frame-ists provide a shopping experience unlike any other optical retailer. The Frame-ists guide customers through personal styling sessions to best match frames to their individual personalities. Men’s and women’s frame choices include premium readers, prescription, blue light, and sunglasses. Premium readers retail for $89 and prescription glasses are $199.

“Eyebobs is dedicated to helping every customer frame their personality and be their true and authentic selves,” said Mike Hollenstein, chief executive officer at Eyebobs. “Shopping should be a fun experience and we can’t wait to better serve our customers in the Washington, D.C. market with this new store.”

“D.C. is an eclectic city built on polarizing people, strong personalities and an attitude that has defined our Capitol. We believe that these are our people,” said Joe Prebich, vice president of sales and marketing at Eyebobs. “We’re excited to continue supporting our specialty wholesalers and welcome new Eyebobs customers into our Montgomery Mall store.”

The eyewear company is hosting a grand opening celebration for the public on Thursday, July 18th from 6:30pm to 9:00pm, with the chance to win free frames and enjoy live music, drinks and more.

This is Eyebobs seventh retail store and fourth in 2019; its frames are also sold at eyebobs.com and through 2,000 specialty retailers nationwide.