Facebook Has Created The Digital Equivalent Of A Coupon Drawer For Users

by MR Magazine Staff

Facebook is updating how advertisers offer discounts to users while making it far easier for users to keep track of them. Today, the social network is debuting an updated Offers section that feels like a digital coupon drawer. The move is meant to make it easier for advertisers to reach people who are likely to want a given offer while giving users a central repository that also reminds them which ones they have and when they expire. Offers are not new to Facebook. In fact, they’re more than 4 years old, having existed in some form or another since early 2012. However, according to Facebook product manager Dan Barak, the updates will help “streamline” the way they’re created both for online and offline. Read more at Adweek.