Facebook Has More To Learn From The Ad Boycott
FIRST IT WAS the outdoors companies like REI and Patagonia. Then Verizon and Honda. Eventually, Disney, Procter & Gamble, Unilever, Coca-Cola, and General Motors. Big-name advertisers, not often associated with social justice issues, all boycotting Facebook, at least temporarily. They were spurred by a group called Stop Hate for Profit. The group charged that Facebook was making money from algorithms and policies that fomented hate and racism, and urged advertisers to withhold their money so that Facebook would address concerns about civil rights, diversity, and the presence of hate groups and conspiracy-mongering on the site. Facebook, for its part, says it does not profit from hate. In July, more than 200 major corporations agreed to pull some $7 billion in advertising from Facebook. Many of the advertisers announced that they were pausing at least until the end of the year. Read more at Wired.
