Fair Harbor Brookfield Pop-Up - Photo Credit Ryan Monaghan
by Stephen Garner

Fair Harbor, the sustainable swimwear brand, is launching three seasonal shops across New York this summer.

The first seasonal shop is located at Brookfield Place at 230 Vesey Street in lower Manhattan where the brand has created a beach-like atmosphere inspired by Fair Harbor on Fire Island. Wood fixtures painted white and accented with pops of color hold the full assortment of Fair Harbor’s men’s and women’s product. At the center of the shop, the Fair Harbor “fish tank” holds empty plastic bottles highlighting the brand’s mission of creating product out of recycled plastics as a way to remove plastic waste from the environment. The changing room mimics an outdoor beach shower where customers can try on swimsuits and the checkout counter is made of an old surfboard completing the beach experience. The store is open now through Labor Day weekend.

Fair Harbor’s second shop will be located at the newly opened One Hotel Brooklyn Bridge, located at 60 Furman Street in Brooklyn’s DUMBO neighborhood. The pop-up will run for the months of July and August and will feature the same product assortment, fixtures and concept as the pop-up at Brookfield Place.

Further, Fair Harbor has partnered with Sunswell, a Sag Harbor-based menswear brand designed for summer pursuits, to present Sag Mercantile. Located at 17 Washington Street just off of Main Street in the village of Sag Harbor, New York, Sag Mercantile will feature the full assortment of products from Fair Harbor and Sunswell who will act as the anchor brands as well as additional products from other like-minded brands throughout the summer. The 1,000 square foot mercantile will also host a calendar of community events including a regular series of events including fly tying with local fishing guides, oyster shucking workshops with farmers, surf films and more. Sag Mercantile is set to open this Memorial Day Weekend, with full calendar of events to be announced this June.

“We wanted to capitalize on the summer selling season by offering our products in key locations across New York City and Long Island without having to commit to long-term leases, which is why we decided to launch our Fair Harbor seasonal shops,” said Jake Danehy, founder and CEO of Fair Harbor. “We want people to see and feel our sustainable swimwear in person as well as experience our vision and vibe of Fair Harbor, which you can’t necessarily achieve as a pure online retailer. Having physical locations allows us not only to sell our products, but also cultivate activations that can bring our community closer together and further push our mission of mitigating the use of single use plastics and keeping our waterways clean.”

Fair Harbor is a men’s and women’s sustainable swimwear brand created by brother and sister duo Jake and Caroline Danehy. Fair Harbor’s mission is to mitigate the use of single-plastics by transforming recycled plastic bottles into exceptional swimwear. Each Fair Harbor swimsuit is made from three to twenty-two recycled plastic bottles depending on the style. Each men’s swimsuit retails for $68 and the women’s retail from $48 to $98. Fair Harbor is available at fairharborswim.com, its seasonal shops in the New York area and select retailers nationwide.

Photo by Ryan Monaghan