Fashion and sport brands clash in luxury sneakers race

by MR Magazine Staff

High-end brands such as Gucci, Prada and Balenciaga are increasingly looking to sneakers for growth, putting them in direct competition with sportswear giants like Nike, Puma  and Adidas and giving rise to ever-more striking and expensive designs. As a result, luxury groups say they are now increasing investments and marketing budgets to face down their new opponents. Read more at Reuters.